Public Relations Minor

Program Coordinator/Contact

Lyle Olson, Director
School of Communication and Journalism
Yeager Hall 211
605-688-4171

Program Information

The minor in Public Relations, available to all students, will equip students with the fundamental skills - writing, content production, public relations planning - that will help them become more attractive job candidates in their chosen fields. The course work provides a strong foundation in public relations with flexibility in elective course work to meet the needs of students pursuing a variety of careers.

Student Learning Outcomes

Students completing a minor in Public Relations will:

• Demonstrate an understanding of the role of professionals and institutions in shaping communications.
• Demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness, and diversity.
• Think critically, creatively, and independently.
• Write correctly and clearly in forms and styles appropriate for the communications professions, audiences, and purposes they serve.
• Apply tools and technologies appropriate for the communications professions in which they work.

Equipment and Supplies

Students are encouraged to purchase a laptop (Apple Mac preferred) and software appropriate for the discipline.

Course Delivery Format

The program offers coursework in classroom, studio, online, and field-based settings.