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Dec 23, 2024
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2020-2021 Undergraduate Catalog [Archived Catalog]
Advertising (B.A./B.S.)
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Return to: Academic Programs - Majors, Minors, Certificates
Program Coordinator/Contact
Lyle Olson, Director
School of Communication and Journalism
Yeager Hall 211
605-688-4171
Program Information
A major in advertising will prepare students with effective written and visual communication, critical thinking, strategy, design, and research skills. Through coursework and experiential learning experiences, including a required internship, graduates gain experience working on teams to develop solutions for applied projects, clients, and competitive campaigns.
Student Learning Outcomes
Students completing an advertising major will be equipped to:
- Understand and apply the principles and laws of freedom of speech and press, for the country in which the institution that invites ACEJMC is located, as well as receive instruction in and understand the range of systems of freedom of expression around the world, including the right to dissent, to monitor and criticize power, and to assemble and petition for redress of grievances.
- Demonstrate an understanding of the history and role of professionals and institutions in shaping communications.
- Demonstrate an understanding of gender, race, ethnicity, sexual orientation and, as appropriate, other forms of diversity in domestic society in relation to mass communications. (Cross-curricular Skill: Diversity, Inclusion and Equity)
- Demonstrate an understanding of the diversity of peoples and cultures and of the significance and impact of mass communications in a global society. (Cross-curricular Skill: Diversity, Inclusion and Equity)
- Understand concepts and apply theories in the use and presentation of images and information. (Cross-curricular Skills: Diversity, Inclusion and Equity, Information Literacy)
- Demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity. (Cross-curricular skill: Ethical Reasoning)
- Think critically, creatively and independently. (Cross-curricular Skills: Inquiry and Analysis, Critical and Creative Thinking)
- Conduct research and evaluate information by methods appropriate to the communications professions in which they work. (Cross-curricular Skill: Inquiry and Analysis, Information Literacy)
- Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve.
- Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness. (Cross-curricular Skill: Critical and Creative Thinking)
- Apply basic numerical and statistical concepts. (Cross-curricular Skill: Inquiry and Analysis)
- Apply tools and technologies appropriate for the communications professions in which they work.
Academic Requirements
Advertising majors must take a minimum of 72 credit hours outside of the ADV, MCOM, and PUBR prefix; must have a GPA of 2.5 in required courses; and must have grades of “C” or better in all major courses. Students can not pursue a double major in any combination of Advertising, Journalism, or Public Relations. Students may pursue minors within the School of Communication and Journalism as long as the requirement that 72 credits outside of the three discipline is met.
Accreditation, Certification, and Licensure
The Advertising major is accredited by the national accrediting body of journalism and mass communication, the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC).
Equipment and Supplies
Advertising majors must have a laptop and appropriate software to successfully complete the coursework and be adequately prepared for their professional careers. Apple Macs are the dominant choice in the industry. Necessary software includes Adobe Creative Cloud and Microsoft Word-compatible word processing software, as well as presentation and spreadsheet software, such as PowerPoint and Excel.
Course Delivery Format
The program offers coursework in classroom, studio, online, and field-based settings.
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Requirements for Advertising Major: 120 Credits
Bachelor of Arts in Arts, Humanities and Social Sciences
Bachelor of Science in Arts, Humanities and Social Sciences
System General Education Requirements
College of Arts, Humanities and Social Sciences Requirements
- One declared minor outside of the major prefix OR a second major OR a teaching specialization. The minor may be a traditional minor within one department or it may be interdisciplinary involving more than one department. The minor can be in a different college. The minor must be declared no later than the student’s third semester of enrollment.
- Capstone course in the major discipline
- Upper division coursework Credits: 33
Bachelor of Arts Requirements: 9+
Bachelor of Science Requirements: 13+
System General Education and/or major coursework may satisfy some or all of the above requirements. Consult program advisor for details. See the College of Arts, Humanities & Social Sciences for additional information about Bachelor of Arts and Bachelor of Science specifications.
Select from the following
Select from the following. Credits: 9
Electives
Taken as needed to complete any additional degree requirements.
Total Required Credits: 120
Summary of Program Requirements
Bachelor of Arts in Arts, Humanities and Social Sciences
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System General Education Requirements |
30 Credit Hours |
College of Arts, Humanities and Social Sciences Requirements* |
9+ Credit Hours |
Major Requirements |
44 Credit Hours |
Electives** |
37 Credit Hours |
Bachelor of Science in Arts, Humanities and Social Sciences
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System General Education Requirements |
30 Credit Hours |
College of Arts, Humanities and Social Sciences Requirements* |
13+ Credit Hours |
Major Requirements |
44 Credit Hours |
Electives** |
39 Credit Hours |
*System General Education Requirements, Major Requirements, and Supporting Coursework may satisfy some or all of the above requirements.
**Taken as needed to complete any additional degree requirements.
Academic Advising Guide Sheet
The goal of the academic advising guide sheets and sample plans of study is to promote undergraduate student success by guiding all students to timely completion of an undergraduate degree. Students are not limited to the course sequence provided for their academic program. Instead, the sample plan of study is one possible path to completing your degree and is meant to be used as a guide for planning purposes in consultation with an academic advisor. The plans also help students prepare for meetings with their academic advisor and track their progress in their selected academic program.
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Return to: Academic Programs - Majors, Minors, Certificates
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