2020-2021 Undergraduate Catalog 
    May 26, 2024  
2020-2021 Undergraduate Catalog [Archived Catalog]

Marketing Minor

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Program Contacts/Coordinators

Nicole Klein, Associate Director
Ness School of Management and Economics
Harding Hall

Lyle Olson, Director
School of Communication and Journalism
Yeager Hall 211

Program Information

The Marketing minor represents a multi-department collaborative effort to provide students with supplementary training in both the qualitative and quantitative aspects of marketing. The minor will benefit students pursuing careers in marketing, business, sales, journalism, hospitality management, and advertising, among other fields.

Academic Requirements

A minimum GPA of 2.0 is required in the minor.

Student Learning Outcomes

Students earning a minor in Marketing will be able to:

  • Understand the role of consumer behavior in purchasing decisions and the forces that influence choice;
  • Demonstrate an understanding of economic and management concepts as they apply to the triple bottom line in marketing;
  • Demonstrate knowledge of technological and global factors affecting marketing practices; and
  • Demonstrate the capacity to evaluate ethical matters within the context of the discipline.

Course Delivery Format

The program offers courses on campus, with limited online coursework, usually during the summer.

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