2024-2025 Undergraduate Catalog 
    
    Nov 23, 2024  
2024-2025 Undergraduate Catalog
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ECON 476 - Marketing Research (COM)

Credits: 3
This course provides an in-depth study of the primary methodologies of marketing research. Emphasis is placed on collecting, analyzing, interpreting and presenting information for the purpose of reducing uncertainty surrounding marketing and management decisions.

Prerequisites: BADM /ECON /MKTG 370  and (BADM 220 or MATH/STAT 281 ).
Cross-Listed: MKTG 476 .


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