2024-2025 Undergraduate Catalog 
    
    Nov 09, 2024  
2024-2025 Undergraduate Catalog
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BADM 370 - Marketing (COM)

Credits: 3
This course introduces the student to the basic concepts and practices of modern marketing. Topics include marketing and its linkages to business, consumer behavior, marketing research, strategy and planning, product and pricing decisions, distributions and promotion decisions, marketing management, and evaluation and control aspects for both consumer and industrial goods.

Cross-Listed: MKTG 370 .


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