2020-2021 Undergraduate Catalog 
    
    Jan 24, 2021  
2020-2021 Undergraduate Catalog
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ADV 370 - Advertising Principles (COM)

Credits: 3
Study of advertising as an institution. Discussion of historical foundations, economics, social consequences, structure, planning, execution and evaluation phases of the advertising process. Discussion of advertising as it relates to other types of marketing communication.


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