Marketing Minor

Location(s): Brookings Main Campus

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Program Contacts/Coordinators

Nicole Klein, Associate Director
Ness School of Management and Economics
Harding Hall 100
605-688-4141

Erica Quam, Professional Academic Advisor
School of Communication and Journalism
Yeager Hall 211
605-688-4171

Program Information

The Marketing minor represents a multi-department collaborative effort to provide students with supplementary training in both the qualitative and quantitative aspects of marketing. The minor will benefit students pursuing careers in marketing, business, sales, journalism, hospitality management, and advertising, among other fields.

Course Delivery Format

The program offers courses on campus, with limited online coursework.

Academic Requirements

A minimum GPA of 2.0 is required in the minor.

Requirements for Marketing Minor: 18 Credits

ADV 370 - Advertising Principles (COM) Credits: 3
ADV 472 - Research and Planning (COM) Credits: 3
or MKTG 476 - Marketing Research (COM) Credits: 3
or PUBR 472 - Research and Planning (COM) Credits: 3
MKTG 370 - Marketing (COM) Credits: 3

Select from the following

Select 9 credits from the following. Credits: 9

ADV 314 - Digital Promotions Credits: 3
ADV 476 - Global and Multicultural Advertising Credits: 3
CA 230 - Consumer Engagement Credits: 3
FSRM 462 - Retail Management Credits: 3
HMGT 482 - Hospitality Marketing Credits: 3
MGMT 334 - Small Business Management (COM) Credits: 3
MKTG 474 - Personal Selling (COM) Credits: 3
MKTG 475 - Consumer Behavior (COM) Credits: 3
PUBR 243 - Public Relations Principles (COM) Credits: 3
RECR 411 - Sports Marketing (COM) Credits: 3