DRAFT 2024-2025 Undergraduate Catalog 
    
    Jun 26, 2024  
DRAFT 2024-2025 Undergraduate Catalog

Public Relations Minor

Location(s): Brookings Main Campus


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Program Coordinator/Contact

Rebecca A. Kuehl, Associate Director
Erica Quam, Professional Academic Advisor
School of Communication and Journalism
Yeager Hall 211
605-688-4171

Program Information

The minor in Public Relations, available to all students, will equip students with the fundamental skills - writing, content production, public relations planning - that will help them become more attractive job candidates in their chosen fields. The course work provides a strong foundation in public relations with flexibility in elective course work to meet the needs of students pursuing a variety of careers.

Course Delivery Format

The program offers coursework in classroom, studio, online, and field-based settings.

Student Learning Outcomes


Students completing a minor in Public Relations will:

  • Demonstrate an understanding of the role of professionals and institutions in shaping communications.
  • Demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness, and diversity.
  • Think critically, creatively, and independently.
  • Write correctly and clearly in forms and styles appropriate for the communications professions, audiences, and purposes they serve.
  • Apply tools and technologies appropriate for the communications professions in which they work.

Equipment and Supplies


Students are encouraged to purchase a laptop (Apple Mac preferred) and software appropriate for the discipline.

Requirements for Public Relations Minor: 18 Credits


Total Required Credits: 18