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Dec 03, 2024
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2024-2025 Undergraduate Catalog
Advertising (B.A./B.S.)
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Program Coordinator/Contact
Rebecca A. Kuehl, Associate Director
Erica Quam, Professional Academic Advisor
School of Communication and Journalism
Yeager Hall 211
605-688-4171
Program Information
A major in advertising will prepare students with effective written and visual communication, critical thinking, strategy, design, and research skills. Through coursework and experiential learning experiences, including a required internship, graduates gain experience working on teams to develop solutions for applied projects, clients, and competitive campaigns.
Accreditation, Certification, and Licensure
The advertising major is accredited by the national accrediting body of journalism and mass communication, the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC).
Course Delivery Format
The program offers coursework in classroom, studio, online and field-based settings.
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Student Learning Outcomes
Students completing an advertising major will be equipped to:
- Apply the principles and laws of freedom of speech and press, in a global context, and for the country in which the institution that invites ACEJMC is located;
- Demonstrate an understanding of the multicultural history and role of professionals and institutions in shaping communications;
- Demonstrate culturally proficient communication that empowers those traditionally disenfranchised in society, especially as grounded in race, ethnicity, gender, sexual orientation and ability, domestically and globally, across communication and media contexts;
- Present images and information effectively and creatively, using appropriate tools and technologies;
- Write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve;
- Demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity;
- Apply critical thinking skills in conducting research and evaluating information by methods appropriate to the communications professions in which they work;
- Effectively and correctly apply basic numerical and statistical concepts;
- Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness;
- Apply tools and technologies appropriate for the communications professions in which they work.
Academic Requirements
Advertising majors must have a GPA of 2.5 in required courses for the major, and must have grades of “C” or better in all major requirements. Students can not pursue a double major in any combination of Advertising, Journalism, or Public Relations. Students may pursue minors within the School of Communication and Journalism.
Equipment and Supplies
Advertising majors must have a laptop and appropriate software to successfully complete the coursework and be adequately prepared for their professional careers. Apple Macs are the dominant choice in the industry. Necessary software includes Adobe Creative Cloud and Microsoft Word-compatible word processing software, as well as presentation and spreadsheet software, such as PowerPoint and Excel.
Requirements for Advertising Major: 120 Credits
Bachelor of Arts
Bachelor of Science
System General Education Requirements
College of Arts, Humanities and Social Sciences Requirements
- One declared minor outside of the major discipline OR a second major OR a teaching specialization. The minor may be a traditional minor within one department or school or it may be interdisciplinary involving more than one department or school. The minor can be in a different college. The minor must be declared no later than the student’s third semester of enrollment.
- Capstone course in the major discipline
- Upper division coursework Credits: 33
Bachelor of Arts Requirements: 6+
- Modern Foreign Language Including the 202-Level Credits: 6+
Bachelor of Science Requirements: 10+
- Natural Sciences Credits: 10+
- Any two lab sciences.
- Coursework must include 2 prefixes.
- MATH and STAT courses do not count toward the science requirement.
System General Education and/or major coursework may satisfy some or all of the above requirements. Consult program advisor for details. See the College of Arts, Humanities and Social Sciences for additional information about Bachelor of Arts and Bachelor of Science specifications.
Select from the following
Select from the following. Credits: 9
Electives
Taken as needed to complete any additional degree requirements.
Total Required Credits: 120
Notes
- ADV 442 and PUBR 442 are equivalent courses in this major. Students must only take one of these courses in their program of study.
- ADV 472 and PUBR 472 are equivalent courses in this major. Students must only take one of these courses in their program of study.
Summary of Program Requirements
Bachelor of Arts
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| System General Education Requirements* |
30 Credit Hours |
| College of Arts, Humanities and Social Sciences Requirements** |
6+ Credit Hours |
| Major Requirements |
44 Credit Hours |
| Electives*** |
40 Credit Hours |
Bachelor of Science
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| System General Education Requirements* |
30 Credit Hours |
| College of Arts, Humanities and Social Sciences Requirements** |
10+ Credit Hours |
| Major Requirements |
44 Credit Hours |
| Electives*** |
42 Credit Hours |
*System General Education Requirements for students pursuing a baccalaureate degree shall include a minimum of 30 credit hours. Some general education coursework may be counted for Major Requirements, Supporting Coursework, and College Requirements.
**System General Education Requirements, Major Requirements, and Supporting Coursework may satisfy some or all of the above requirements.
***Taken as needed to complete any additional degree requirements.
Academic Advising Guide Sheet
The goal of the academic advising guide sheets and sample plans of study is to promote undergraduate student success by guiding all students to timely completion of an undergraduate degree. Students are not limited to the course sequence provided for their academic program. Instead, the sample plan of study is one possible path to completing your degree and is meant to be used as a guide for planning purposes in consultation with an academic advisor. The plans also help students prepare for meetings with their academic advisor and track their progress in their selected academic program.
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