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Dec 03, 2024
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2024-2025 Undergraduate Catalog
Marketing Minor
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Program Contacts/Coordinators
Nicole Klein, Associate Director
Ness School of Management and Economics
Harding Hall 100
605-688-4141
Erica Quam, Professional Academic Advisor
School of Communication and Journalism
Yeager Hall 211
605-688-4171
Program Information
The Marketing minor represents a multi-department collaborative effort to provide students with supplementary training in both the qualitative and quantitative aspects of marketing. The minor will benefit students pursuing careers in marketing, business, sales, journalism, hospitality management, and advertising, among other fields.
Course Delivery Format
The program offers courses on campus, with limited online coursework.
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Student Learning Outcomes
Students earning a minor in Marketing will be able to:
- Understand the role of consumer behavior in purchasing decisions and the forces that influence choice;
- Demonstrate an understanding of economic and management concepts as they apply to the triple bottom line in marketing;
- Demonstrate knowledge of technological and global factors affecting marketing practices; and
- Demonstrate the capacity to evaluate ethical matters within the context of the discipline.
Academic Requirements
A minimum GPA of 2.0 is required in the minor.
Requirements for Marketing Minor: 18 Credits
Electives
Select 9 credits from the following. Credits: 9
Total Required Credits: 18
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