Agribusiness Marketing Minor

Location(s): Brookings Main Campus

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Students walking in a field.

Program Coordinator/Contact

Nicole Klein, Associate Director
Ness School of Management and Economics
Harding Hall 100
605-688-4141

Program Information

The agribusiness marketing minor prepares students for marketing and sales positions in agriculture. Marketing in today’s agribusiness industry requires market knowledge, personal selling skill and product knowledge. The minor combines marketing and sales classes with products oriented classes to prepare students for sales careers in feed, seed, equipment, finance, insurance, local foods and many more.

Course Delivery Format

The program offers courses on campus, with limited online coursework.

Student Learning Outcomes

Graduates will:

be able to use analytical methods to make effective decisions.
be able to communicate effectively.
be able to evaluate matters of ethics in the profession and the culture more broadly.
have the requisite body of knowledge in management and economics.

Academic Requirements

A minimum GPA of 2.0 is required for the courses in the minor.

Requirements for Agribusiness Marketing Minor: 18 Credits

AGEC 274 - Agribusiness Sales Credits: 3
or MKTG 474 - Personal Selling (COM) Credits: 3
AGEC 354 - Agricultural Marketing and Prices Credits: 3
ECON 201 - Principles of Microeconomics (COM) [SGR #3, HSDC] Credits: 3
MKTG 370 - Marketing (COM) Credits: 3

Electives

Select six credits from the following list. Credits: 6

AGEC / MKTG 490 - Seminar (COM) Credits: 1-3 (3 credits required) (NAMA) (Students must be involved in NAMA club for one full semester before taking AGEC/MKTG 490 for credit)
AS 218 - Survey of Animal Nutrition Credits: 3
or AS 319 - Livestock Feeds and Feeding Credits: 2
and AS 319L - Livestock Feeds and Feeding Lab Credits: 1
AS 285 - Livestock Evaluation and Marketing Credits: 2
AS 285L - Livestock Evaluation and Marketing Lab Credits: 1
AST 313 - Farm Machinery Systems Management Credits: 2
AST 313L - Farm Machinery Systems Management Lab Credits: 1
HO / PS 434 - Local Food Production Credits: 2
HO / PS 435 - Local Food Production: Harvest and Storage Credits: 2
MKTG 474 - Personal Selling (COM) Credits: 3 (if not used in the list above)
MKTG 476 - Marketing Research (COM) Credits: 3
PS 403 - Seed Technology Credits: 2
PS 403L - Seed Technology Lab Credits: 1
VET 403 - Animal Diseases and Their Control Credits: 3