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Dec 11, 2024
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2020-2021 Undergraduate Catalog [Archived Catalog]
Public Relations Minor
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Program Coordinator/Contact
Lyle Olson, Director
School of Communication and Journalism
Yeager Hall 211
605-688-4171
Program Information
The minor in Public Relations, available to all students, will equip students with the fundamental skills - writing, content production, public relations planning - that will help them become more attractive job candidates in their chosen fields. The course work provides a strong foundation in public relations with flexibility in elective course work to meet the needs of students pursuing a variety of careers.
Student Learning Outcomes
Students completing a minor in Public Relations will:
- Demonstrate an understanding of the role of professionals and institutions in shaping communications.
- Demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness, and diversity.
- Think critically, creatively, and independently.
- Write correctly and clearly in forms and styles appropriate for the communications professions, audiences, and purposes they serve.
- Apply tools and technologies appropriate for the communications professions in which they work.
Equipment and Supplies
Students are encouraged to purchase a laptop (Apple Mac preferred) and software appropriate for the discipline.
Course Delivery Format
The program offers coursework in classroom, studio, online, and field-based settings.
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Requirements for Public Relations Minor: 18 Credits
Electives
Select three courses from at least two different prefixes. Journalism and Advertising majors must select courses outside of the ADV and MCOM prefixes to ensure compliance with ACEJMC accreditation standards. ACEJMC accreditation requires that students majoring in Advertising, Journalism or Public relations have at least 72 credit hours outside of the accredited prefixes (ADV, MCOM, PUBR). Credits: 9
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