2015-2016 Undergraduate Catalog 
    
    Mar 28, 2024  
2015-2016 Undergraduate Catalog [Archived Catalog]

Marketing Minor


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Program Contacts/Coordinators
Eluned Jones, Department Head
Department of Economics
Scobey Hall 138
605-688-4141
E-mail: eluned.jones@sdstate.edu
www.sdstate.edu/econ
Click here for additional department information.  

Mary Arnold, Department Head
Department of Journalism and Mass Communication
Yeager Hall 211
605-688-4171
E-mail: mary.arnold@sdstate.edu
www.sdstate.edu/mcom

Click here for additional department information.  

Program Information
The Marketing minor represents a multi-department collaborative effort to provide students with supplementary training in both the qualitative and quantitative aspects of marketing. The minor will benefit students pursuing careers in marketing, business, sales, journalism, hospitality management, and advertising, among other fields.

Academic Requirements
A minimum GPA of 2.0 is required in the minor.

Student Learning Outcomes
Graduates will:

  • understand the importance of a consumer orientation
  • establish, develop, and maintain effective business relationships
  • demonstrate a knowledge of technological and global factors affecting marketing practices

Course Delivery Format
The program offers courses on campus, with limited online coursework, usually during the summer.

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