Marketing Minor

Program Contacts/Coordinators

Program Information
The Marketing minor represents a multi-department collaborative effort to provide students with supplementary training in both the qualitative and quantitative aspects of marketing. The minor will benefit students pursuing careers in marketing, business, sales, journalism, hospitality management, and advertising, among other fields.

Academic Requirements
A minimum GPA of 2.0 is required in the minor.

Student Learning Outcomes
Graduates will:

• understand the importance of a consumer orientation
• establish, develop, and maintain effective business relationships
• demonstrate a knowledge of technological and global factors affecting marketing practices

Course Delivery Format
The program offers courses on campus, with limited online coursework, usually during the summer.