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Mar 22, 2026
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ENTR 238 - Product Development and Market Discovery Credits: 3
Students will explore key fundamentals of market feasibility analysis, customer discovery methods, and the core principles of design thinking. Using best-practices tools and techniques, they will develop and refine sustainable business strategies aligned with a clear product vision. This course emphasizes hands-on projects and practical applications, preparing students to identify customer needs, assess market opportunities, and create innovative solutions
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