Dec 07, 2025  
2025-2026 Undergraduate Catalog 
    
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2025-2026 Undergraduate Catalog
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ADV 371 - Advertising Copy and Design (COM)

Credits: 3
Discussion of principles and techniques for developing creative campaigns. Laboratory assignments apply thinking, design, and writing skills to creative problems for different media and different targets. Encompasses creative development for all advertising media.

Prerequisites: MCOM 220  or MCOM 370.


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