ADV 372-372L - Advertising Media Strategies and Lab

Credits: 3

Learn theory and fundamentals of evaluating advertising media. Analyze marketing variables, media characteristics, sources and strategies. Use computer planning models. Assigned range of planning problems and develop media plan within an integrated marketing framework. Hands-on application of advertising media strategies.

Prerequisites: ADV 370.
Corequisites: ADV 372L-372.

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