2018-2019 Undergraduate Catalog 
    
    Jul 11, 2020  
2018-2019 Undergraduate Catalog [Archived Catalog]

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EFA 482 - Hospitality Marketing

Credits: 3
Applied marketing covering case studies in the hotel and restaurant industry. Emphasis on implementing marketing strategies including: demographics, image development, advertising, sales promotion, public relations, administering and controlling a marketing plan. Prerequisites: Senior standing. Cross-Listed: HMGT 482 .


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