2018-2019 Undergraduate Catalog 
    
    Dec 13, 2019  
2018-2019 Undergraduate Catalog [Archived Catalog]

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CA 230 - Consumer Behavior

Credits: 3
Understanding cultural, economic, social, psychological conditions, and media environments that influence the consumer purchase process in the marketplace. Study of diverse types of consumer subcultures. Cross-Listed: CS 230 .


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