2016-2017 Undergraduate Catalog 
    
    Apr 08, 2025  
2016-2017 Undergraduate Catalog [Archived Catalog] Add to Personal Catalog (opens a new window)

ADV 472 - Media Research and Planning

Credits: 3
This course develops the ability to conduct and analyze advertising and media research, and to prepare and execute a comprehensive consumer or audience plan. Cross-Listed: PUBR 472 .


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