2012-2013 Undergraduate Catalog 
    
    Apr 30, 2024  
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2012-2013 Undergraduate Catalog [Archived Catalog]

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ADV 442-442L - Integrated Marketing Communication and Campaigns Studio

Credits: 3, 0

The capstone course of the advertising sequence. Use case study method and develop complete integrated communication plan for client. Make formal advertising campaign presentation.

Hands-on application of integrated marketing communication campaigns. Corequisites: ADV 442L-442 Cross-Listed: MCOM 442-44L


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