Consumer Behavior (B.A./B.S.)

Academic Requirements

Students must earn a grade of “C” or better in BADM 485 - Strategic Management Credits: 3 , FIN 310 - Business Finance (COM) Credits: 3 , HRM 460 - Human Resource Management (COM) Credits: 3 , and MGMT 360 - Organization and Management (COM) Credits: 3 .

If a student chooses to double major in two or more majors offered through the Ness School of Management and Economics, each major needs to have at least 15 credits that are distinct from the other major(s).

Requirements for Consumer Behavior Major: 120 Credits

Bachelor of Arts
Bachelor of Science

System General Education Requirements

• Goal #1 Written Communication: SGR #1 Elective Credits: 6  
• Goal #2 Oral Communication: SGR #2 Elective Credits: 3  
• Goal #3 Social Sciences: ECON 202 - Principles of Macroeconomics (COM) [SGR #3, HSDC] Credits: 3  (Major Requirement) and SGR #3 Electives Credits: 3  
• Goal #4 Arts and Humanities:
  SGR #4 Electives Credits: 6
    
• Goal #5 Mathematics: SGR #5 Elective Credits: 3  
• Goal #6 Natural Sciences:
  SGR #6 Electives Credits: 6
    

College of Arts, Humanities and Social Sciences Requirements

• One declared minor outside of the major discipline OR a second major OR a teaching specialization. The minor may be a traditional minor within one department or school or it may be interdisciplinary involving more than one department or school. The minor can be in a different college. The minor must be declared no later than the student’s third semester of enrollment.
• Capstone course in the major discipline
• Upper division coursework Credits: 33

Bachelor of Arts Requirements: 6+

• Modern Foreign Language including the 202-Level Credits: 6+ 

Bachelor of Science Requirements: 10+

• Natural Sciences  Credits: 10+
  • Any two lab sciences.
  • Coursework must include 2 prefixes.
  • MATH and STAT courses do not count toward the science requirement.

System General Education and/or major coursework may satisfy some or all of the above requirements. Consult program advisor for details. See the College of Arts, Humanities and Social Sciences  for additional information about Bachelor of Arts and Bachelor of Science specifications.

Major Requirements

• ACCT 210 - Principles of Accounting I (COM) Credits: 3
• ACCT 211 - Principles of Accounting II (COM) Credits: 3
• BADM 101 - Survey of Business (COM) [HSDC] Credits: 3
• BADM 485 - Strategic Management Credits: 3 (Capstone)
• BLAW 350 - Legal Environment of Business (COM) Credits: 3
• CA 230 - Consumer Engagement Credits: 3
• CA 289 - Consumers in the Market Credits: 3
• CA 412 - Consumer Policy Analysis Credits: 3
• CA 430 - Consumer Decision Making Credits: 3
• ECON 119 - First Year Seminar Credits: 1
• ECON 201 - Principles of Microeconomics (COM) [SGR #3, HSDC] Credits: 3
• ECON 202 - Principles of Macroeconomics (COM) [SGR #3, HSDC] Credits: 3
• ECON 319 - Seminar with Industry Leaders Credits: 1
• ENGL 379 - Technical Communication (COM) Credits: 3
• FIN 310 - Business Finance (COM) Credits: 3
• HRM 460 - Human Resource Management (COM) Credits: 3
• MGMT 360 - Organization and Management (COM) Credits: 3
• MKTG 370 - Marketing (COM) Credits: 3
• MKTG 475 - Consumer Behavior (COM) Credits: 3
• MKTG 476 - Marketing Research (COM) Credits: 3
• OM 363 - Introduction to Supply Chain Management Credits: 3
• PSYC 101 - General Psychology (COM) [SGR #3, HSDC] Credits: 3
• PSYC 244 - Environmental Psychology Credits: 3

• or PSYC 331 - Industrial and Organizational Psychology (COM) Credits: 3 
  or PSYC 358 - Behavior Modification Credits: 3 
  or PSYC 406 - Cognitive Psychology (COM) Credits: 3 
  or PSYC 432 - Human Factors Psychology (COM) Credits: 3 
  or PSYC 441 - Social Psychology (COM) Credits: 3  

• STAT 281 - Introduction to Statistics (COM) [SGR #5, HSDC] Credits: 3

Electives

Taken as needed to complete any additional degree requirements.

Total Required Credits: 120

Summary of Program Requirements

Bachelor of Arts

• System General Education Requirements*: 27 Credit Hours
• College of Arts, Humanities and Social Sciences Requirements**: 6+ Credit Hours
• Major Requirements: 68 Credit Hours
• Electives**: 19 Credit Hours

Bachelor of Science

• System General Education Requirements*: 27 Credit Hours
• College of Arts, Humanities and Social Sciences Requirements**: 10+ Credit Hours
• Major Requirements: 68 Credit Hours
• Electives**: 21 Credit Hours

*System General Education Requirements for students pursuing a baccalaureate degree shall include a minimum of 30 credit hours. Some general education coursework may be counted for Major Requirements and Supporting Coursework.
**Taken as needed to complete any additional degree requirements.

Academic Advising Guide Sheet

The goal of the academic advising guide sheets and sample plans of study is to promote undergraduate student success by guiding all students to timely completion of an undergraduate degree. Students are not limited to the course sequence provided for their academic program. Instead, the sample plan of study is one possible path to completing your degree and is meant to be used as a guide for planning purposes in consultation with an academic advisor. The plans also help students prepare for meetings with their academic advisor and track their progress in their selected academic program.

• Consumer Behavior (B.A.)
• Consumer Behavior (B.S.)