2023-2024 Undergraduate Catalog 
    Jun 23, 2024  
2023-2024 Undergraduate Catalog [Archived Catalog]

Fashion Studies and Retail Merchandising (B.S.)

Location(s): Brookings Main Campus

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Program Coordinator/Contact

Anne-Marie Junker, Program Coordinator
School of Health and Consumer Sciences
Wagner Hall 425, Box 2275A

Program Information

A career in Fashion Studies and Retail Merchandising is perfect for those with a flair for creativity and a passion for analytics. Students in Fashion Studies and Retail Merchandising acquire an in-depth knowledge of people and their behavior, an understanding of the world at large and technical knowledge and skills to select, plan and present the right merchandise to the right consumer at the right time. Graduates are prepared to work in online and brick and mortar markets. Careers as store or department manager, buyer or visual merchandiser, ecommerce specialist, sourcing specialist, and style consultant are possible. 

Course Delivery Format

Students learn through lecture, laboratory, and hands-on learning experiences. An 8-10 week (300 hour) full-time summer practicum compatible with career goals is a program requirement.

Student Learning Outcomes

Upon the completion of the Fashion Studies and Retail Merchandising major, students will:

  • Identify and interpret needs, wants, and aspirations of consumers, and outline how industry processes can be applied to forecast, plan, develop, produce, communicate, and sell profitable product lines of products that meet the marketplace’ needs.
  • Demonstrate and apply knowledge about the role of dress as it reflects and shapes intra- and inter-cultural interactions, ideals, values, norms, traditions, appearance management, and human behavior.
  • Apply design principles to design and evaluate effective visual communication strategies, such as store layouts, window displays, and wall presentation strategies.
  • Demonstrate understanding how globalization, market conditions, diverse economic systems and political structures, regulatory factors, cultural norms and values, historic events, geographic locations, and social issues affect industry processes and sourcing strategies.
  • Formulate sound conclusions and decisions by using appropriate technology, knowledge, and business practices to identify, assess, analyze relevant factors that influence the industry and related strategies.
  • Use effective and professional written, oral, and visual communication skills to inform, explain, and support ideas, decisions, evaluations, and strategies.

Requirements for Fashion Studies and Retail Merchandising Major: 120 Credits

Bachelor of Science

College of Education and Human Sciences Requirements


Taken as needed to complete any additional degree requirements.

Total Required Credits: 120

Summary of Program Requirements

Bachelor of Science

System General Education Requirements* 30 Credit Hours
College of Education and Human Sciences Requirements 4 Credit Hours
Major Requirements 67 Credit Hours
Electives** 19 Credit Hours

*System General Education Requirements for students pursuing a baccalaureate degree shall include a minimum of 30 credit hours. Some general education coursework may be counted for Major Requirements and Supporting Coursework.
**Taken as needed to complete any additional degree requirements.

Academic Advising Guide Sheet

The goal of the academic advising guide sheets and sample plans of study is to promote undergraduate student success by guiding all students to timely completion of an undergraduate degree. Students are not limited to the course sequence provided for their academic program. Instead, the sample plan of study is one possible path to completing your degree and is meant to be used as a guide for planning purposes in consultation with an academic advisor. The plans also help students prepare for meetings with their academic advisor and track their progress in their selected academic program.