Advertising Minor

Program Coordinator/Contact

Lyle Olson, Director
School of Communication and Journalism
Yeager Hall 211
605-688-4171

Program Information

The Advertising minor program is open to students majoring in all fields. The program prepares students with effective written and visual communication, critical thinking, design, and research skills.

Student Learning Outcomes

Students completing a minor in Advertising will:

• demonstrate an understanding of the diversity of peoples and cultures and of the significance and impact of mass communications in a global society;
• understand concepts and apply theories in the use and presentation of images and information;
• demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity;
• think critically, creatively and independently;
• write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve;
• apply current tools and technologies appropriate for the communications professions in which they work, and to understand the digital world.

Academic Requirements

Advertising minors must have grades of “C” or better in the program’s courses.

Equipment and Supplies

Students are encouraged to purchase a laptop (Apple Mac preferred) and software appropriate for the discipline.

Course Delivery Format

The program offers coursework in classroom, studio, online, and field-based settings.