2017-2018 Undergraduate Catalog 
    Jan 23, 2021  
2017-2018 Undergraduate Catalog [Archived Catalog]

Marketing Minor

Return to {$returnto_text} Return to: Academic Programs - Majors, Minors, Certificates

Program Contacts/Coordinators

Eluned Jones, Department Head
Department of Economics
DePuy Military Hall
E-mail: eluned.jones@sdstate.edu
Click here for additional department information.  

Lyle Olson, Interim Department Head
Department of Journalism and Mass Communication
Yeager Hall 211
E-mail: lyle.olson@sdstate.edu
Click here for additional department information.  

Program Information

The Marketing minor represents a multi-department collaborative effort to provide students with supplementary training in both the qualitative and quantitative aspects of marketing. The minor will benefit students pursuing careers in marketing, business, sales, journalism, hospitality management, and advertising, among other fields.

Academic Requirements

A minimum GPA of 2.0 is required in the minor.

Student Learning Outcomes

Students earning a minor in Marketing will be able to:

  • Understand the role of consumer behavior in purchasing decisions and the forces that influence choice;
  • Demonstrate an understanding of economic and management concepts as they apply to the triple bottom line in marketing;
  • Demonstrate knowledge of technological and global factors affecting marketing practices; and
  • Demonstrate the capacity to evaluate ethical matters within the context of the discipline.

Course Delivery Format

The program offers courses on campus, with limited online coursework, usually during the summer.

Return to {$returnto_text} Return to: Academic Programs - Majors, Minors, Certificates