2016-2017 Undergraduate Catalog 
    Jul 18, 2024  
2016-2017 Undergraduate Catalog [Archived Catalog]

Public Relations (B.S.)

Program Coordinator/Contact
Mary Arnold, Department Head
Department of Journalism and Mass Communication
Yeager Hall 211
E-mail: mary.arnold@sdstate.edu

Click here for additional information.  

Program Information
This major prepares students with essential written and visual communication, critical thinking, strategy, design, and research skills for careers in public relations and marketing communications.

Student Learning Outcomes
Students completing a public relations major will be equipped to:

  • understand and apply the principles and laws of freedom of speech and press in the United States, as well as receive instruction in and understand the range of systems of freedom of expression around the world, including the right to dissent, to monitor and criticize power, and to assemble and petition for redress of grievances;
  • demonstrate an understanding of the history and role of professionals and institutions in shaping communications;
  • demonstrate an understanding of gender, race, ethnicity, sexual orientation and, as appropriate, other forms of diversity in domestic society in relation to mass communications;
  • demonstrate an understanding of the diversity of peoples and cultures and of the significance and impact of mass communications in a global society;
  • understand concepts and apply theories in the use and presentation of images and information;
  • demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity;
  • think critically, creatively and independently;
  • conduct research and evaluate information by methods appropriate to the communications professions in which they work;
  • write correctly and clearly in forms and styles appropriate for the communications professions, audiences and purposes they serve;
  • critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness;
  • apply basic numerical and statistical concepts;
  • apply current tools and technologies appropriate for the communications professions in which they work, and to understand the digital world.

Academic Requirements
Public Relatons majors must have a grade point average of 2.5 in required courses for the major; take a minimum of 72 credit hours outside of the ADV, MCOM, and PUBR prefix, and must have grades of “C” or better in all major courses.

Accreditation, Certification, and Licensure
The Department is accredited by the national accrediting body of journalism and mass communication, the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC).

Equipment and Supplies
Students are required to have a laptop (Apple Mac preferred) and software appropriate for the discipline.

Course Delivery Format
The Department offers coursework in classroom, studio, online, and field-based settings.

Requirements for Public Relations Major: 120 Credits

Bachelor of Science in Arts and Sciences 

System General Education Requirements

Institutional Graduation Requirements

College of Arts and Sciences Requirements

Bachelor of Science Requirements: 10+
  • Natural Sciences  Credits: 10+
    • Any two lab sciences.
    • Coursework must include 2 prefixes.
    • MATH and STATS courses do not count toward the science requirement.
  • One declared minor outside of the major prefix OR a second major OR a teaching specialization. The minor may be a traditional minor within one department or it may be interdisciplinary involving more than one department. The minor can be in a different college. The minor must be declared no later than the student’s third semester of enrollment.
  • Capstone course in the major discipline
  • Upper division coursework Credits: 33

SGRs, IGRs, and/or Major coursework may satisfy some or all of the above requirements. Consult program advisor for details. See the College of Arts and Sciences for additional information about Bachelor of Arts specifications.


Taken as needed to complete any additional degree requirements.

Total Required Credits: 120