Mass Communication (M.M.C.)

Program Coordinator/Contact
Mary Arnold, Department Head
Lyle D. Olson, Professor/Graduate Coordinator On-Campus Master Program
Rocky Dailey, Assistant Professor/Graduate Program Advisor Online M.M.C.
Department of Journalism and Mass Communication
Yeager Hall 211, Box 2235
605-688-4171
E-mail: mary.arnold@sdstate.edu
E-mail: lyle.olson@sdstate.edu
E-mail: rocky.dailey@sdstate.edu
www.sdstate.edu/mcom

Program Information
The Master of Mass Communication (M.M.C.) consists of advanced studies in professional or vocational fields. While it has theoretical underpinnings, the primary purpose is to enhance knowledge and skills for application in professional practice. Fifty percent or more of the courses must be skills-based. This degree targets mid-career professionals in journalism, advertising and public relations and builds on students’ current levels of experience and skills making them more marketable in their fields. The Master of Mass Communication prepares students for the increasingly competitive workforce and changing disciplines in mass communications.

Student Learning Outcomes

• Understand and apply the principles and laws of freedom of speech and press for the country in which the institution that invites ACEJMC is located, as well as receive instruction in and understand the range of systems of freedom of expression around the world, including the right to dissent, to monitor and criticize power, and to assemble and petition for redress of grievances;
• Demonstrate an understanding of the history and role of professionals and institutions in shaping communications;
• Demonstrate an understanding of gender, race, ethnicity, sexual orientation and, as appropriate, other forms of diversity in domestic society in relation to mass communications;
• Demonstrate an understanding of the diversity of peoples and cultures and of the significance and impact of mass communications in a global society;
• Understand concepts and apply theories in the use and presentation of images and information;
• Demonstrate an understanding of professional ethical principles and work ethically in pursuit of truth, accuracy, fairness and diversity;
• Think critically, creatively and independently;
• Conduct research and evaluate information by methods appropriate to the communications professions in which they work;
• Write correctly and clearly, in forms and styles appropriate for the communications professions, audiences and purposes they serve;
• Critically evaluate their own work and that of others for accuracy and fairness, clarity, appropriate style and grammatical correctness;
• Apply basic numerical and statistical concepts;
• Apply tools and technologies appropriate for the communications professions in which they work.

Course Delivery Format
Courses for the M.M.C. program are delivered online and are eight weeks long.