Advertising Minor

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Program Coordinator/Contact
Mary Arnold, Head
Department of Journalism and Mass Communication
Yeager Hall 211
605-688-4171
e-mail: mary.arnold@sdstate.edu
http://www.sdstate.edu/mcom/
Click here for additional information.

Program Description
The Advertising minor program is open to students majoring in all fields. The program prepares students with effective written and visual communication, critical thinking, design, and research skills.

Academic Requirements
Advertising minors must have grades of “C” or better in the program’s courses.

Equipment and Supplies
Students are also encouraged to purchase a Macintosh laptop and software appropriate for the discipline.

Accreditation, Certification, and Licensure
The Department is accredited by the national accrediting body of journalism and mass communication, the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC).

Course Delivery Format
The department offers coursework in classroom, studio, online, and field-based settings.

Requirements for Advertising Minor: 18 credits

ADV 370 - Advertising Principles Credits: 3
ADV 371-371L - Advertising Copy and Layout and Studio (AW) Credits: 3, 0
ADV 372-372L - Advertising Media Strategies and Lab Credits: 3
ADV 476 - International and Ethnic Advertising Credits: 3

Choose 6 credits from the following:

ADV 243 - Public Relations Principles Credits: 3
ADV 314 - Sales, Promotion and Marketing Credits: 3
ADV 442-442L - Integrated Marketing Communication and Campaigns Studio Credits: 3, 0
ADV 472 - Media Research and Planning Credits: 3
ADV 489 - Portfolio Production & Design Credits: 1-3