Advertising (ADV) Major

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Requirements for Advertising Major

Bachelor of Arts and Bachelor of Science in Arts and Sciences

Modern Languages* (completion and competency in one language at the 202 level or a department-approved advanced upper division language course) Credits: 3-14
Social Sciences Credits: 8
Humanities Credits: 6

Bachelor of Science

Natural Sciences Credits: 14
- 6 credits Biological Sciences
- 8 credits Physical Sciences
Humanities Credits: 8

See the College of Arts and Sciences for additional information about Bachelor of Arts Specifications and Bachelor of Science Specifications

Major Requirements: 41

ECON 370 - Marketing Credits: 3
MCOM 210-210L - Basic Newswriting and Studio (COM) Credits: 3
MCOM 220-220L - Introduction to Digital Media and Lab Credits: 2
MCOM 416 - Mass Media in Society (G) Credits: 3
OR ADV 476 - International and Ethnic Advertising Credits: 3
MCOM 430-530 - Media Law (COM) Credits: 3
MCOM 494 - Internship (COM) Credits: (1-12) (2 credits required for Advertising major.)
ADV 370 - Advertising Principles Credits: 3
ADV 371-371L - Advertising Copy and Layout and Studio Credits: 3, 0
ADV 442-442L - Integrated Marketing Communication and Campaigns Studio Credits: 3, 0
ADV or MCOM Electives Credits: 0-5

Choose one of the following suggested emphases: 12

Creative Strategies Emphasis

ADV 314 - Sales, Promotion and Marketing Credits: 3
ADV 372-372L - Advertising Media Strategies and Lab Credits: 3
ADV 489 - Portfolio Production & Design Credits: 1-3
MCOM 339-339L - Publication Design and Lab Credits: 3,0
OR MCOM 359-359L Desktop Publishing and Projects and Lab
Credits: 3,0

Interactive and Media Emphasis

ADV 372-372L - Advertising Media Strategies and Lab Credits: 3
ADV 411-411L - Media Analytics and Studio Credits: 3
Select Two Courses from the Following Group
ADV 314 - Sales, Promotion and Marketing Credits: 3
ADV 343 - Strategies - Public Relations Credits: 3
ADV 472 - Media Research and Planning Credits: 3

Public Relations Emphasis

ADV 243 - Public Relations Principles Credits: 3
ADV 343 - Strategies - Public Relations Credits: 3
ADV 472 - Media Research and Planning Credits: 3
MCOM 340-340L - Broadcast Announcing and Performance and Lab Credits: 3
OR ADV 492 - Topics Credits: 1-5

Electives: 8-13

Total Required Credits: 120

Curriculum Notes

* The 30 credit Board of Regents System General Education Requirements (SGRs) must be completed as part of a student’s first 64 credits.

** South Dakota State University has a 5 credit Institutional Graduation Requirement (IGRs).

(G) Globalization Requirement.

(AW) Advanced Writing Requirement.

Students must take the proficiency examination after completing 48 credits. English 101, and a course in each of the General Education areas of social science, mathematics, natural science, and humanities and arts must be taken prior to taking this exam.