2012-2013 Undergraduate Catalog

Nov 27, 2024

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2012-2013 Undergraduate Catalog [Archived Catalog]

Marketing Minor

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Requirements for Marketing Minor: 18

ECON/BADM 370 - Marketing
Credits: 3
MCOM/ADV 370 - Advertising Principles
Credits: 3
ECON/BADM 476-576 - Marketing Research (COM)
Credits: 3
or MCOM/ADV 472 - Media Research and Planning Credits: 3

Electives: 9

Select from the following courses.

AM 462 - Retail Management Credits: 3
BADM 334 - Small Business Management (COM) Credits: 3
BADM 474 - Personal Selling (COM) Credits: 3
HMGT 482 - Hospitality Marketing Credits: 3
ADV 314 - Sales, Promotion and Marketing Credits: 3
MCOM 474-574 - Media Administration and Management (COM) Credits: 3

Note:

A minimum GPA of 2.0 is required in the minor.