2011-2012 Undergraduate Catalog

Nov 26, 2024

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2011-2012 Undergraduate Catalog [Archived Catalog]

Marketing Minor

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Evert Van der Sluis, Head
Department of Economics
Scobey Hall 138
605-688-4141
e-mail: evert.vandersluis@sdstate.edu
website: http://econ.sdstate.edu/

Mary Arnold, Head
Department of Journalism and Mass Communication
Yeager Hall 211
605-688-4171
e-mail: mary.arnold@sdstate.edu

Requirements for Marketing Minor: 18 cr

ECON 370 - Marketing Credits: 3
Or BADM 370 - Marketing (COM) Credits: 3
MCOM 370 - Advertising Principles (COM) Credits: 3

Choose one from the following:

ECON 476-576 - Marketing Research Credits: 3
MCOM 472 - Media Research and Planning (COM) Credits: 3

Elective Courses: (9 credits from this list)

AM 462 - Retail Management Credits: 3
BADM 334 - Small Business Management (COM) Credits: 3
BADM 474 - Personal Selling (COM) Credits: 3
HMGT 482 - Hospitality Marketing Credits: 3
MCOM 314 - Sales, Promotion and Marketing Credits: 3
MCOM 474-574 - Media Administration and Management (COM) Credits: 3
MCOM 475-575 - Public Relations (COM) Credits: 3
MCOM 476 - International and Ethnic Advertising Credits: 3

Note:

A minimum GPA of 2.0 is required in the minor.