Jun 06, 2026  
DRAFT 2026-2027 Undergraduate Catalog 
    
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DRAFT 2026-2027 Undergraduate Catalog
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ADV 372 - Media Planning

Credits: 3
Learn theory and fundamentals of evaluating advertising media.  Analyze marketing variables, media characteristics, sources and strategies. Use computer planning models.  Assigned range of planning problems and develop media plan within an integrated marketing framework.

Prerequisites: ADV 370 .
Registration Restriction: Junior or senior standing.


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