2023-2024 Undergraduate Catalog 
    
    Nov 12, 2024  
2023-2024 Undergraduate Catalog [Archived Catalog]

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MKTG 370 - Marketing (COM)

Credits: 3
This course introduces the student to the basic concepts and practices of modern marketing. Topics include marketing and its linkages to business, consumer behavior, marketing research, strategy and planning, product and pricing decisions, distributions and promotion decisions, marketing management, and evaluation and control aspects for both consumer and industrial goods.

Cross-Listed: BADM 370 .


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