MKTG 476 - Marketing Research (COM)

Credits: 3

This course provides an in-depth study of the primary methodologies of marketing research. Emphasis is placed on collecting, analyzing, interpreting and presenting information for the purpose of reducing uncertainty surrounding marketing and management decisions.

Prerequisites: BADM/ECON/MKTG 370 and (BADM 220 or MATH/STAT 281).
Cross-Listed: ECON 476.

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