2022-2023 Undergraduate Catalog 
    
    Nov 07, 2024  
2022-2023 Undergraduate Catalog [Archived Catalog]

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ADV 372 - Advertising Media Strategies

Credits: 3
Learn theory and fundamentals of evaluating advertising media.  Analyze marketing variables, media characteristics, sources and strategies. Use computer planning models.  Assigned range of planning problems and develop media plan within an integrated marketing framework.

Prerequisites: ADV 370 .
Corequisites: ADV 372L 


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