2019-2020 Graduate Catalog 
    
    Oct 26, 2020  
2019-2020 Graduate Catalog [Archived Catalog]

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MCOM 760 - Social Marketing for Health and Behavioral Change

Credits: 3
This course is designed to give students a thorough orientation to marketing for the public good and its application to a range of problems in health contexts. Students will acquire practical skills in the design, implementation, and evaluation of health intervention initiatives that use social marketing.


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