2019-2020 Undergraduate Catalog 
    
    Sep 17, 2019  
2019-2020 Undergraduate Catalog
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ADV 472 - Research and Planning (COM)

Credits: 3
Research is a foundation for development of work within advertising, public relations, and journalism. This course is an applied learning class where students gain experience planning and implementing media and marketing research related to their area of study. Modern methods of qualitative, quantitative, and digital research are explored through hands-on learning. Cross-Listed: PUBR 472 .


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