2019-2020 Undergraduate Catalog 
    
    Dec 15, 2019  
2019-2020 Undergraduate Catalog
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ADV 371-371L - Advertising Copy and Design and Studio (COM)

Credits: 3
Discussion of principles and techniques for developing creative campaigns. Laboratory assignments apply thinking, design, and writing skills to creative problems for different media and different targets. Encompasses creative development for all advertising media. Prerequisites: MCOM 220-220L  or MCOM 370. Corequisites: ADV 371L-371.


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