2019-2020 Undergraduate Catalog 
    
    Oct 26, 2020  
2019-2020 Undergraduate Catalog [Archived Catalog]

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ADV 371-371L - Advertising Copy and Design and Studio (COM)

Credits: 3
Discussion of principles and techniques for developing creative campaigns. Laboratory assignments apply thinking, design, and writing skills to creative problems for different media and different targets. Encompasses creative development for all advertising media. Prerequisites: MCOM 220-220L  or MCOM 370. Corequisites: ADV 371L-371.


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