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Mar 29, 2024
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MCOM 270 - Data Analysis in CommunicationCredits: 3 This course covers the fundamentals of qualitative and quantitative data analysis. Students will learn how to conduct a broad range of qualitative and quantitative methods useful in their professions, starting with fundamental concepts such as data structures, data coding, and significance testing. Methods and analyses covered in this course include content analyses, in-depth interviews, ethnographies, Chi-square tests, power analyses, and t-tests. No prior research experience or statistical expertise is necessary.
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