2018-2019 Undergraduate Catalog 
    
    Feb 18, 2020  
2018-2019 Undergraduate Catalog [Archived Catalog]

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ADV 472 - Media Research and Planning (COM)

Credits: 3
This course develops the ability to conduct and analyze advertising and media research, and to prepare and execute a comprehensive consumer or audience plan. Cross-Listed: PUBR 472 .


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