2017-2018 Graduate Catalog 
    
    Mar 28, 2024  
2017-2018 Graduate Catalog [Archived Catalog]

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MRCH 650 - Strategic Planning in Merchandising

Credits: 3
Examination of the executive planning process utilized to develop successful corporate strategies: emphasis on the importance of a market orientation for building customer value and sustaining a competitive advantage. Notes: Sections of this course are provided online through the Great Plains Interactive Distance Education Alliance.


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