2017-2018 Undergraduate Catalog 
    
    Feb 25, 2021  
2017-2018 Undergraduate Catalog [Archived Catalog]

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MKTG 370 - Marketing (COM)

Credits: 3
This course introduces the student to the basic concepts and practices of modern marketing. Topics include marketing and its linkages to business, consumer behavior, marketing research, strategy and planning, product and pricing decisions, distributions and promotion decisions, marketing management, and evaluation and control aspects for both consumer and industrial goods. Prerequisites: ECON 201  or ECON 202 . Cross-Listed: BADM 370 /ECON 370 .


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