Jun 17, 2026  
2016-2017 Graduate Catalog 
    
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2016-2017 Graduate Catalog [Archived Catalog]

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BADM 576 - Marketing Research

Credits: 3
This course provides an in-depth study of the primary methodologies of marketing research. Emphasis is placed on collecting, analyzing, interpreting and presenting information for the purpose of reducing uncertainty surrounding marketing and management decisions.


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