2012-2013 Graduate Catalog 
    
    Nov 22, 2024  
2012-2013 Graduate Catalog [Archived Catalog]

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ADV 676 - International and Ethnic Advertising


This course develops an understanding of international and ethnic advertising and marketing. Students gain experience in marketing decisions that reflect an understanding of intercultural and international markets and explore the social and ethical issues in such marketing. Credits: 3


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