2012-2013 Undergraduate Catalog 
    
    Apr 09, 2025  
2012-2013 Undergraduate Catalog [Archived Catalog] Add to Personal Catalog (opens a new window)

ADV 472 - Media Research and Planning

Credits: 3
This course develops the ability to conduct and analyze advertising and media research, and to prepare and execute a comprehensive consumer or audience plan. Cross-Listed: MCOM 472


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