2012-2013 Undergraduate Catalog 
    
    Nov 24, 2024  
2012-2013 Undergraduate Catalog [Archived Catalog]

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ADV 343 - Strategies - Public Relations

Credits: 3
Problem-solving strategies and principles of message design for developing public relations campaigns. Students will explore ways to create strategy-driven public relations plans that enable organizations to reach specific audiences with both traditional and new media. Prerequisites: ADV/MCOM 243 Cross-Listed: MCOM 343


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