BADM 476-576 - Marketing Research (COM)

This course provides an in-depth study of the primary methodologies of marketing research. Emphasis is placed on collecting, analyzing, interpreting and presenting information for the purpose of reducing uncertainty surrounding marketing and management decisions.Credits: 3Prerequisites: P, BADM370 and MATH 281 or STAT 281.Cross-Listed: Crosslisted with ECON 476-576.

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