Dec 10, 2025  
2011-2012 Undergraduate Catalog 
    
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2011-2012 Undergraduate Catalog [Archived Catalog]

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CA 430 - Consumer Decision Making

Credits: 3
Study of theories and principles in judgment and decision making and behavioral economics. Barriers and strategies to improve consumer judgment and decision-making will be addressed including heuristics and biases, role of emotion and social forces. Prerequisites:  .


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