Dec 15, 2025  
2011-2012 Undergraduate Catalog 
    
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2011-2012 Undergraduate Catalog [Archived Catalog]

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MCOM 442-442L - Integrated Marketing Communication and Campaigns Studio (COM)

Credits: 3

The capstone course of the advertising sequence. Use case study method and develop complete integrated communication plan for client. Make formal advertising campaign presentation.

Hands-on application of integrated marketing communication campaigns. Corequisites: MCOM 442.


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