Dec 08, 2025  
2011-2012 Undergraduate Catalog 
    
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2011-2012 Undergraduate Catalog [Archived Catalog]

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MCOM 372-372L - Advertising Media Strategies and Lab

Credits: 3

Learn theory and fundamentals of evaluating advertising media. Analyze marketing variables, media characteristics, sources and strategies. Use computer planning models. Assigned range of planning problems and develop media plan within an integrated marketing framework.

Hands-on application of advertising media strategies. Prerequisites: MCOM 370 Corequisites: MCOM 372L-MCOM 372


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